Bachelor Of Business Administration:

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Bachelor Of Business Administration

OVERVIEW

The Bachelor of Business Administration (Hons) provides students with the necessary skills to be effective professionals in corporate administration. Through this 3-year intensive degree program, students are trained to understand the various disciplines and best practices for organisational management. The program is also designed to incorporate current issues in corporate governance in Malaysia in order to produce socially aware, and technically competent graduates.

ELIGIBILITY & DURATION

  • 12th Grade or Equivalent.
  • Duration : 3 years

CURRICULUM

YEAR 1

SEMESTER 1 SEMESTER 2 SEMESTER 3
English for Professional Communication Professional Development English For Management
Financial Accounting Business Statistics Business Law
Principles of Information System Business Mathematics Mandarin For Business
Principles of Management Micro Economics Computer Skills
Principles Of Marketing Introduction To Psychology

YEAR II

SEMESTER 4 SEMESTER 5 SEMESTER 6
Macro Economics Research Methods for Business
Business Finance E-Commerce
Organization Behavior Strategic Management
Entrepreneurship Business Taxation (Note: BBA Specializations will start from Semester 6 onwards, Students required to choose any single discipline from the following specializations.)
Financial Statement Analysis

SPECIALIZATION

BBA IN MANAGEMENT

SEMESTER 6 SEMESTER 7 SEMESTER 8 SEMESTER 9
Family Issues Negotiation Skills Management Operations Management Research Project
Co-Curriculum Principles and Practice of International Management Strategic Brand Management
Principles of Logistic Management International Cross-Cultural management Risk Management
Project Management Corporate Governance Organizational Change Management

BBA IN LOGISTIC MANAGEMENT

SEMESTER 6 SEMESTER 7 SEMESTER 8 SEMESTER 9
Family Issues Warehouse and Material Management Supply Chain Management Research Project
Co-Curriculum Purchasing and e- procurement Inventory Control And Management
Principles of Logistic Management Sea and Maritime Management Distribution and Transport Management
Project Management Corporate Governance Air Transport and Management

BBA IN HUMAN RESOURCE MANAGEMENT

SEMESTER 6 SEMESTER 7 SEMESTER 8 SEMESTER 9
Family Issues Occupational Health and Safety Management Human Resource Planning and Staffing Research Project
Co-Curriculum Performance Management Human Resource Development
Human Resource Management Industrial Relation Compensation Management
Project Management Corporate Governance International Human Resource Management

BBA INTERNATIONAL BUSINESS

SEMESTER 6 SEMESTER 7 SEMESTER 8 SEMESTER 9
Family Issues Global Marketing Supply Chain Management Research Project
Co-Curriculum International Logistic Management Export Management
Introduction to International Business International Cross – Cultural Management Freight Forward
Project Management Corporate Governance Shipping Management

BBA IN MARKETING MANAGEMENT

SEMESTER 6 SEMESTER 7 SEMESTER 8 SEMESTER 9
Family Issues Global Marketing Supply Chain Management Research Project
Co-Curriculum Internet Marketing Strategic Brand Management
Consumer Behavior Advertising and promotion Management Service Marketing
Project Management Corporate Governance Strategic Marketing Management
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