OVERVIEW
The Bachelor of Business Administration (Hons) provides students with the necessary skills to be effective professionals in corporate administration. Through this 3-year intensive degree program, students are trained to understand the various disciplines and best practices for organisational management. The program is also designed to incorporate current issues in corporate governance in Malaysia in order to produce socially aware, and technically competent graduates.
ELIGIBILITY & DURATION
CURRICULUM
YEAR 1
| SEMESTER 1 | SEMESTER 2 | SEMESTER 3 |
|---|---|---|
| English for Professional Communication | Professional Development | English For Management |
| Financial Accounting | Business Statistics | Business Law |
| Principles of Information System | Business Mathematics | Mandarin For Business |
| Principles of Management | Micro Economics | Computer Skills |
| Principles Of Marketing | Introduction To Psychology |
YEAR II
| SEMESTER 4 | SEMESTER 5 | SEMESTER 6 |
|---|---|---|
| Macro Economics | Research Methods for Business | |
| Business Finance | E-Commerce | |
| Organization Behavior | Strategic Management | |
| Entrepreneurship | Business Taxation (Note: BBA Specializations will start from Semester 6 onwards, Students required to choose any single discipline from the following specializations.) | |
| Financial Statement Analysis |
SPECIALIZATION
| SEMESTER 6 | SEMESTER 7 | SEMESTER 8 | SEMESTER 9 |
|---|---|---|---|
| Family Issues | Negotiation Skills Management | Operations Management | Research Project |
| Co-Curriculum | Principles and Practice of International Management | Strategic Brand Management | |
| Principles of Logistic Management | International Cross-Cultural management | Risk Management | |
| Project Management | Corporate Governance | Organizational Change Management |
| SEMESTER 6 | SEMESTER 7 | SEMESTER 8 | SEMESTER 9 |
|---|---|---|---|
| Family Issues | Warehouse and Material Management | Supply Chain Management | Research Project |
| Co-Curriculum | Purchasing and e- procurement | Inventory Control And Management | |
| Principles of Logistic Management | Sea and Maritime Management | Distribution and Transport Management | |
| Project Management | Corporate Governance | Air Transport and Management |
BBA IN HUMAN RESOURCE MANAGEMENT
| SEMESTER 6 | SEMESTER 7 | SEMESTER 8 | SEMESTER 9 |
|---|---|---|---|
| Family Issues | Occupational Health and Safety Management | Human Resource Planning and Staffing | Research Project |
| Co-Curriculum | Performance Management | Human Resource Development | |
| Human Resource Management | Industrial Relation | Compensation Management | |
| Project Management | Corporate Governance | International Human Resource Management |
BBA INTERNATIONAL BUSINESS
| SEMESTER 6 | SEMESTER 7 | SEMESTER 8 | SEMESTER 9 |
|---|---|---|---|
| Family Issues | Global Marketing | Supply Chain Management | Research Project |
| Co-Curriculum | International Logistic Management | Export Management | |
| Introduction to International Business | International Cross – Cultural Management | Freight Forward | |
| Project Management | Corporate Governance | Shipping Management |
BBA IN MARKETING MANAGEMENT
| SEMESTER 6 | SEMESTER 7 | SEMESTER 8 | SEMESTER 9 |
|---|---|---|---|
| Family Issues | Global Marketing | Supply Chain Management | Research Project |
| Co-Curriculum | Internet Marketing | Strategic Brand Management | |
| Consumer Behavior | Advertising and promotion Management | Service Marketing | |
| Project Management | Corporate Governance | Strategic Marketing Management |